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Wednesday May 17th, 2017 / by admin / In / 0 comments

Riku Ruokolahti: Reputation and brand fought – who won? (1/2)

”For me, reputation is just a part of [the] brand,” said the brand head of the world’s biggest steel producer at the end of his speech in Milan…

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Tuesday December 20th, 2016 / by admin / In / 0 comments

Reputation: 5 tips for 2017

We’re living in crazy times. What does this means to corporate brand reputation in 2017? These are our five tips on things to watch for…

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Wednesday November 2nd, 2016 / by admin / In / 0 comments

Targeting responsible summer jobs

T-Media announces the launch of the Responsible Summer Job 2017 campaign in Finland. The objective of the campaign is…

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Friday September 16th, 2016 / by admin / In / 0 comments

Finns’ trust in corporations declining

Kone is the most reputable enterprise in Finland, according to the latest iteration of T-Media’s annual Reputation&Trust survey. The other two organisations in the top three are Supercell and Fazer. A comparison of data over several years reveals that there is a downward trend in trust towards enterprises in Finland.

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Wednesday August 10th, 2016 / by admin / In / 0 comments

Quantify your reputation

A significant body of recent research indicates that reputation has become a major business driver. As such, it requires attention and investment, for instance, in governance, innovation, CSR, HR, and integrated marketing…

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