Business Study Register Privacy Statement

1. Controller

T-Media Oy (1099844-1)

Eteläinen Makasiinikatu 4

00130 Helsinki


2. Person in charge of matters related to the register

Eila Lahti, Data Sourcing Manager


3. Register name

T-Media business study register


4. Legal basis and purpose of processing personal data

The processing of personal data is based on T-Media’s legitimate interest. The purpose of processing the personal data is to take samples for T-Media’s studies carried out by e-mail and phone.


5. Data content of the register

  • Name
  • E-mail address
  • Mobile and/or other phone number
  • Organisation and position
  • Organisation address information


6. Regular data sources

Personal data may be collected and updated from publicly available sources.


7. Register data protection principles and disclosure

Access to the data is restricted to the persons employed by T-Media and its subcontractors whose tasks require processing the data. The data are protected with appropriate safeguards: all computers and information systems are protected with technical measures. The data are not disclosed to third parties.


8. Transferring the data outside the European Union or the European Economic Area

No personal data are transferred outside the European Union or the European Economic Area. We have ensured that all of our service providers comply with the Data Protection Act.


9. Rights of the data subject

Participation in studies is always voluntary.

In addition, according to the applicable data protection law, at any time, data subjects have the right to:

–        obtain information about the processing of their personal data;

–        inspect what information on them has been stored in the register;

–        request the rectification of inaccurate personal data or complementing incomplete personal data;

–        request the erasure of their personal data.


In order to exercise their aforementioned rights, data subjects must submit a related request by e-mail or in other written form to the company. The controller has the right to refuse to act on the request on grounds related to applicable law.


10. Data retention period

The personal data in the register are stored for as long as is necessary for fulfilling the purpose of collecting the personal data specified in this privacy statement.


11. Erasure of data

The data stored in the register can be erased according to a request. The request can be made by e-mail to the e-mail address specified below or submitted in other written form to the company.

As a respondent, you have the right to refuse invitations to studies. If you decide to prohibit the sending of invitations, we will store your information (name and company) in our prohibition register.

If you want to erase your data in our business study register, please send a request by e-mail to:


12. Changes to this privacy statement

T-Media reserves the right to make changes to this privacy statement and related information. T-Media recommends data subjects to check this privacy statement regularly in order to learn about any changes to it.


This privacy statement was last updated on 3 November 2021