Nina Elomaa and Riku Ruokolahti: ESG, Reputation, and Leadership
“In sustainability management, it is extremely important to pay attention to both sustainability performance and the sustainability image that a company or organization projects,” says Nina Elomaa, Head of Sustainability at S Group.
Riku Ruokolahti, Head of Development at T-Media, has co-authored a chapter on ESG, reputation, and leadership in the book *Why Do We Need Reputation?* with Elomaa. In this expert video, Ruokolahti and Elomaa explain how sustainability, reputation, ROI, and KPIs are interconnected. Watch below to see how, for example, the S Group has measured its sustainability performance.
“Organizations should aim to be in the upper right corner of the ESG matrix in terms of sustainability performance and sustainability perceptions,” says Nina Elomaa.
People who manage corporate responsibility as part of their jobs have taken note of the ESG aspects Reputation&Trust, and pioneers in the field have made the model an important part of their organizations’ sustainability metrics. Reputation&Trust distinguishes the impact of sustainability-based perceptions on business operations and thereby makes the business impacts of sustainability visible.
T-Media’s ESG PERCEPTION indexcomprehensively tracks perceptions of an organization’s environmental, social, and corporate responsibility. The index illustrates the level and changes in perceptions across various areas of corporate responsibility. It is based on the company sample from T-Media’s Reputation&Trust and comprises over 400,000 sustainability assessments. The company sample broadly represents companies operating in Finland, following a systematic principle of continuity.
In addition to an organization’s own ESG snapshot, a key part of reporting is comparing the organization’s own results to industry-specific and general ESG indices, which we at T-Media have been tracking for ten years. We also offer the opportunity to conduct a more detailed competitive analysis in terms of ESG.
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NINA ELOMAA serves as the Chief Sustainability Officer of the S Group; prior to that, she worked as Chief Sustainability Officer at the Fazer Group. Elomaa is responsible for the S Group’s sustainability program, as well as for the strategic development of sustainability at the group level, its integration into business operations, and its management. Nina Elomaa has over 20 years of experience in corporate responsibility. She has previously worked in the energy sector and has experience in procurement and business management. Nina Elomaa is a member of the Board of Directors and the Supervisory Board of WWF Finland, as well as a member of the Board of Directors of the international amfori corporate responsibility network.
RIKU RUOKOLAHTI isT-Media’s long-time Head of Development, author of the anseende Handbook*, lead developer of Reputation&Trust, and Chairman of T-Media’s Board of Directors. Riku is also a partner and board member at Third Rock, T-Media’s sister company that promotes responsible business practices.
