The Emergency Response Center Agency and the Border Guard are the most prestigious organizations in the public sector
The Emergency Response Center Agency and the Border Guard share first place as the most reputable public administration organizations in the Reputation&Trust survey of public administration conducted by T-Media. The Office of the President of the Republic ranks third.
The reputation of public administration organizations was surveyed in October–November 2023, and a total of 9,932 Finns responded to the survey. Among the top three organizations, the Emergency Response Center Agency and the Border Guard had a reputation score of 3.91, while the Office of the President of the Republic had a score of 3.86.
Reputation&Trust, each organization is assigned a reputation score on a scale of 1 to 5.
The Most Prestigious Organizations in Public Administration
The most reputable organizations in the Reputation&Trust Public Administration Reputation&Trust survey, ranked 1–10. First place is shared by the Emergency Response Center Agency and the Border Guard, and tenth place is shared by VTT and Tukes. *When evaluating emergency services, respondents were asked to rate the emergency services agency in their own region.
“The reputation of security authorities remains high, in line with last year’s trend. The work of the Border Guard and the Emergency Response Center plays a key role in strengthening citizens’ sense of security, which is crucial in uncertain times,” says Riku Ruokolahti, Director of Development at T-Media.
“The role of the presidency has also become more prominent at a time when there is war in Europe and our country has just joined NATO. The presidency has also been in the spotlight following the passing of Martti Ahtisaari and as President Niinistö hosted the Independence Day Reception for the last time.”
The core functions, accountability, and leadership of public administration organizations play a key role in building trust
The average reputation and trust ratings for the 25 best-known public administration organizations remain at a moderate level.
“The trust that citizens place in government organizations is the best guarantee of a democratic welfare society. If trust in the government declines, it is a cause for concern,” says Nina Laakso, senior advisor at T-Media and an expert in ethical leadership.
Finns consider the ability to adapt to change and interaction anseende the areas anseende public administration organizations anseende . Citizens rated the economy anseende the best, although this area also saw the largest decline compared to the previous year’s results.
Impact analyses of the study show that the core functions of central government organizations, as well as their accountability and leadership, have the strongest influence on citizens’ trust in and support for public administration during a crisis.
anseende of the public sector. The figures are based on a basket of 25 organizations compiled by T-Media. The basket includes the 25 best-known public sector organizations measured in the study.
“It is essential for the central government to serve as a model of good leadership and communication for society as a whole. The predictability that results from good leadership creates the sense of security that the vision of a strong state requires,” Laakso says.
“Building trust requires not only good leadership but also day-to-day work: identifying common areas for improvement, genuinely interactive and attentive stakeholder engagement, and energetic implementation.”
The Church and the Ministry of the Interior are the biggest gainers in reputation
The goal Reputation&Trust is to illustrate the development of anseende trust in central government organizations, including at the organizational level. The top performers this year were the Evangelical Lutheran Church of Finland and the Ministry of the Interior, both of which succeeded in strengthening their reputation among the public by a significant 0.30 units.
The Ministry of Social Affairs and Health (STM) recorded the largest single decline in reputation. The ministry’s reputation fell by a total of 0.15 units and remained at a low level (2.74). Reputation&Trust, anseende reasonably anseende begins anseende score of 3.00.
“In light of general trends, there has been no significant improvement in the reputations of public sector organizations. Therefore, individual organizations that have succeeded in improving their reputation have done exceptionally well. “Behind anseende , there must be concrete actions that have also been communicated to the public,” says Nina Laakso.
This is how we conducted the study
The goal of Reputation&Trust “Public Administration Reputation&Trust study was to assess the level of trust and reputation of key public administration organizations among citizens. Data for the study was collected via an online survey between October 3 and November 1, 2023.
The survey has been conducted annually by T-Media since 2018. This year, 9,932 Finns participated in the survey. The survey targeted Finns aged 15–65 nationwide (excluding the Åland Islands). The sample has been weighted to be representative of the population by gender, age, and region of residence.
Organizations were evaluated using T-Media’s Reputation&Trust, in which an organization’s reputation score is calculated as the average of eight different categories. The areas are corporate governance, finance, leadership, innovation, interaction, products & services, workplace, and responsibility. The study used a five-point rating scale (1–5).
For more information:
Riku Ruokolahti, Director of Development
+358 400 512 200, riku.ruokolahti@reptrust-staging.fi-p.seravo.com
Nina Laakso, Senior Advisor
+358 400 808 940, nina.laakso@reptrust-staging.fi-p.seravo.com
