Mainetohtori Hanna-Mari Aula T-Median tiimiin

Tuesday March 21st, 2017 / by T-Media / In

T-Media recruits Doctor of Reputation

Strengthens advisory with top-notch expertise.

T-Media has appointed Hanna-Mari Aula, D.Sc.(Econ.), as senior advisor and member of the management team. Aula will be focusing on evidence-based communications and reputation advisory.

“I am happy to start working in a company where I can use my strengths and do things that I am passionate about,” Aula says. “I have worked in communications, research and reputation for 20 years, and at T-Media, all these areas come together. T-Media’s communications and reputation approach is based on solid research. There is always room for creativity, but decisions need to be based on analytics and on strategic insights.”

Harri Leinikka, CEO, T-Media, welcomes Aula to the company.

“I am proud to have Hanna-Mari as part of our research and communications team,” Leinikka says. “Hanna-Mari’s long experience, combined with her academic credentials, will help us to cater to our demanding clientele in reputation building in different markets.”

Aula has previously worked as finance and communication manager and communication consultant. She has done research at Aalto University and at Stanford University. In her doctoral thesis for the Aalto University, Aula examined constructing reputation in a university merger.

“T-Media’s Reputation&Trust model can be used for impactful communications and reputation building, which is very inspiring,” Aula says. “There are lots of reputation research models, but Reputation&Trust takes the analytics to a whole new level. Looking at stakeholder perceptions and behaviour, it is the best tool to help organisations towards tangible business results.”

Additional information:

Hanna-Mari Aula, +358 40 585 6466,

Harri Leinikka, puh. +358 40 505 5001,




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