Reputation&Trust

 

At the heart of T-Media’s analytics and research services, Reputation&Trust is the state-of-the art model for reputation and brand research.

We offer you a uniform research model to assess the state of an organisation’s reputation among the general public, as well as the organisation’s employer image, its media relations, and other aspects of stakeholder management.

Reputation&Trust provides your organisation with a 360 degree view of its reputation and stakeholder relations. Our extensive data pool enables benchmarking across the field of competition and between industry verticals.

We have deployed Reputation&Trust for our clients in more than 30 countries – it can be conducted within any stakeholder group globally. The research design is based on global best practices and the best academic sources worldwide.

An aligned set of metrics provides a solid basis for organisational commitment, definition of objectives and monitoring outcomes. That is exactly why a great number of organisations have already tied our research model to their management and reward practices.

The essence of Reputation&Trust is that it gives you full visibility into which aspects of reputation impact your stakeholders’ behaviour the most.

Why should companies measure and track their reputation?

Research shows that reputation impacts people’s trust, attitudes and their behaviour towards organisations. The very existence of an organisation, as well as its success, is determined by the behaviour of its stakeholder groups.

The Reputation&Trust model discloses and illustrates the statistical connection between reputation and stakeholder behaviour. Through the model, organisations can turn their reputation into a measurable and manageable asset.

Our research model will help you to your track your reputation and stakeholder support development. Through statistical analyses, the model identifies the most crucial development areas in terms of positively influencing stakeholder behaviour.

Reputation&Trust will help you to
    • gain a detailed understanding of your reputation and its structure,
    • track the development of your reputation and set measurable objectives,
    • understand your strengths and prioritise the actions needed to strengthen stakeholder support,
    • and benchmark yourself against your competitors and gain knowledge regarding the overall reputation of your field.

The main benefits and qualities of the model

CONCRETE NEXT STEPS

In addition to giving you a detailed understanding of your reputation and its structure, the Reputation&Trust research will provide you with a concrete plan for developing your reputation and stakeholder support.

EASY TO FOLLOW DATA VISUALISATIONS

Due to clear data visualisations, the study results are easy to understand. Thus, the research can be effortlessly used by the whole organisation.

APPLICABILITY

The research is suitable for studying all organisations and stakeholder groups. Standardised metrics will make it easy to benchmark your results against competitors, as well as to track your own performance across time and set objectives.

HOLISTIC APPROACH

Our research will give you a holistic view on your strengths and weaknesses as an organisation in the eyes of your key audiences. The research will help you to understand the wide variety of factors that impact your reputation and stakeholder behaviour.

ACADEMICALLY DEVELOPED, REFINED IN PRACTICE

The reserch has a solid academic foundation. The model is used by over 200 organisations, and studies based on the model have been executed in over 20 languages across the globe.


Further information:

Riku Ruokolahti, Development Director
MBA, Certificate of Reputation Management
riku.ruokolahti@t-media.fi
+358 400 512 200

T-MEDIA OY

EVIDENCE BASED REPUTATION ADVISORY

ETELÄINEN MAKASIINIKATU 4 A, 2 krs. 00130 HELSINKI

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