Attraction & Engagement

T-Media has a long track record in creative talent attraction campaigns that help employers, industries and educational institutions to engage with their audiences. With services ranging from analytics to tactical execution, T-Media is uniquely equipped to deliver stakeholder engagement that contributes to your organization’s bottom line.

Our engagement campaigns, nowadays operated by Oikotien Työpaikat include:


Vastuullinen kesäduuni (VKD – Responsible Summer Job) is the leading corporate employer image campaign in the Finnish market. The objective of the campaign is to provide young people with better summer jobs and valuable work experience.

Employers taking part in VKD commit to the six principles of a good summer job, ensuring valuable engagement for both the employee and their employer.

Visit the VKD website (in Finnish) here.


Kun koulu loppuu (KKL, End of School) is a ground-breaking campaign providing high school graduates information about studies, work and career options.

Life after high school opens a world of opportunities. KKL offers insights on trending industries, and on the best colleges and universities. Commissioned by the Finnish Economic Information Office, the yearly KKL Study researches the study and career plans of young people. Based on data analysis, collates relevant study and career knowledge into one place, supported by an online career coaching service.

Further information:

Päivi Salminen-Kultanen, Business Director
M.Sc. (Agric. and Forestry), eMBA
+358 440 727 9717

Vesa Vilenius, Executive Producer
+358 50 560 8488